110

Kodak launched 110 film in 1972 together with its Pocket Instamatic cameras. This format involves putting 16mm-wide film into a sealed plastic cartridge which then fits directly into the camera. It provides a 13 by 17mm frame and as a result it was possible to design cameras small enough to carry in a pocket. The new cameras were very popular and, throughout the 1970s and 1980s, Kodak and a number of other manufacturers sold 110 cameras in millions. Most of them were simple fixed-focus snapshot models, but Minolta, Pentax and Rollei also produced more advanced ones. The small negative meant that print quality was limited and 110 gradually gave way to 35mm compacts. Kodak discontinued its 110 slide film in 1982 and stopped making 110 cameras about 1994, although its colour negative film remained available for many years afterwards. Production was ended by Fujifilm in 2009. Lomography began making 110 film again in 2011 and is now the only company that does so, offering colour, black-and-white and experimental films.